
FALL DESIGN DAY 2026
Join us on October 1st, 2026 from 9 AM to 5 PM for Fall Design Day 2026 at the Seattle Design Center, a full day of inspiration, education, and connection with the Pacific Northwest design community.
This year’s Keynote Presentation, courtesy of Patterson Flynn, features Alfredo Paredes, who spent 33 years shaping environments, experiences, and products at Ralph Lauren, most recently as Executive Vice President and Chief Creative Officer. In this conversation, Alfredo will explore materiality and craftsmanship through his approach to interiors and product design, and the role both play in shaping his distinctive point of view.
Doors open at 9 AM, with showroom events kicking off at 9:30. Throughout the day, explore curated events inside participating showrooms including Andonian Rugs, J. Garner Home, Trammell-Gagné, Unique Home Construction, Rubenstein’s, DFG, Pindler, Craftex, Resource Furniture, and more! Each showroom will host engaging presentations, product launches, hands-on experiences, and opportunities to connect with industry experts.
Throughout the day, enjoy a coffee cart in the morning and catered lunch, and take time to connect with fellow designers, architects, and industry partners. A curated selection of design industry booths will also host interactive showcases, offering new tools, resources, and insights that support the work of today’s design professionals.
The day concludes with a launch party celebrating our newest showrooms! The perfect way to cap off a day of inspiration with the community that makes it all possible.
HIGHLIGHTS FROM LAST YEAR
EVENT SCHEDULE COMING SOON!
ABOUT THE KEYNOTE SPEAKER

Alfredo Paredes, who’s been described as having “visually perfect pitch,” is an industry veteran who spent 33 years creating environments, experiences, and products at Ralph Lauren, most recently in the role of Executive Vice President and Chief Creative Officer.
As head of both Global Store Design and Architecture, Paredes was the creative force behind all Ralph Lauren stores and restaurants worldwide. He was responsible for the inception of the famed visuals of the flagship Madison Avenue store windows and the conception and design of the now legendary Polo Bar in Manhattan.
Referring to his decades-long relationship with Mr. Lauren, “I’m a multi-disciplinary creative director taught by the best,” Paredes notes. His wide range of expertise and skill had him at the helm of the Ralph Lauren Home Design Studio, which will serve his own studio well as it expands its furniture line to rugs and home accessories. Alfredo also created once-in-a-lifetime spectacular events such as Lauren’s 50th-anniversary fashion show and party in Central Park.
“Good design has the power to transport you to other places and other states of mind,” says Paredes. Those are just the sorts of creative enterprises in which Alfredo Paredes Studio specializes—the fashioning of spaces, home furnishings, and unique events designed to accelerate the pulse of clients with even the biggest dreams. Our mission is to create extraordinary environments and unforgettable, truly memorable experiences. “We’re detail-oriented,” Paredes says, “and we obsess over everything.”






















































































































