NW Design Awards 2024 Winners

A Showcase of Talent: Honoring Our Design Visionaries

The results are in! We’re thrilled to announce the winners of the 2024 NW Design Awards, where creativity, craftsmanship, and innovation shined brighter than ever. These exceptional projects highlight the artistry and resourcefulness that define the Seattle design community.

RISING STAR AWARD WINNER

Reanna Channer of Design to Elevate

PROJECT: West Coast Transitional Family Room & Breakfast Nook

SHOWROOMS USED: J Garner, Andonian Rugs

PHOTOGRAPHER: Emily Keeney

A traditional family home in the heart of Edmonds undergoes a full main-floor transformation, blending classically modern design with an effortlessly timeless aesthetic. A bright neutral palette, layered with texture and Northwest coastal vibes, brings light and warmth to the interiors.

The renovation tackled the challenge of a traditional floor plan by fostering connection and togetherness for this busy family. By opening the wall between the family room and kitchen, selecting furnishings that prioritize comfort, and designing a built-in storage bench to create an inviting breakfast nook, the space now encourages daily interactions. The new open layout seamlessly supports both everyday activities—like cooking, cleaning, and homework—and quality family moments, from movie nights to meals shared together.

The family room features white oak hardwood floors, a new fireplace with a custom soapstone surround, and built-in cabinetry for storing books and games. Open shelving with accent lighting provides display opportunities, while furnishings are thoughtfully arranged to promote conversation and relaxation. This harmonious design effortlessly balances beauty and practicality, celebrating the rhythms of family life.

Photographer: Emily Keeney

INFLUENTIAL ROOM AWARD WINNER

Lowe Delgado of Delgado Interiors

PROJECT: Rock Lake House Bedroom

SHOWROOMS USED: Rubenstein’s, Trammell-Gagné, Kelly Forslund, Kravet, Baker McGuire

PHOTOGRAHER: Austin Chernich

This project is a testament to the magic that happens when bold, creative minds come together to craft a living work of art. Designed as a serene, Scandinavian-inspired retreat, the clients’ lake house features a balance of airy, tranquil hues with structured upholstery patterns and grid-like woven carpeting. Thoughtful material selections, including wool, linen, stone, walnut, and ash, add layers of sensory delight and infuse the space with dynamic energy.

This project would not have been possible without the invaluable resources of the Seattle Design Center and the expertise of its representatives, including Audrey Nelson, Sue Trudell, Carrie Johnson, and Jessica Williamson. Their collaboration made this vision a reality.

INFLUENTIAL PROJECT AWARD WINNER

NB Design Group

PROJECT: Keystone Cottage

SHOWROOMS USED: Kelly Forslund, Kravet, DFG, Dixon, Schumacher

When NB Design Group was tasked with designing a second residence in Port Townsend, the goal was to create a compact yet exquisitely detailed retreat for the client’s demanding lifestyle. Partnering with DeForest Architects and Lockhart Suver, they crafted a 1,500-square-foot, two-bedroom cottage perched on a lush meadow overlooking Puget Sound. The design respects the natural setting, preserving towering evergreens and allowing for future expansions.

Every detail of the home was thoughtfully crafted to feel timeless. The exterior features reclaimed Italian rockery with oversized mortar joints, a material echoed in the interior fireplace. Vein-cut travertine anchors the kitchen backsplash, while lime-washed paint, oak casework, and bronze hardware create a warm, tactile connection to the surrounding environment. The interiors invite nature in, blending simplicity with refinement.

The great room and primary bedroom capture expansive views of Discovery Bay, filling the spaces with natural light during summer. Furnishings include a custom sofa, leather ottoman, boucle armchairs, and a vintage wool rug sourced in Seattle. The primary bedroom pairs a tufted mohair bed with linen wallpaper, while the guest room embraces moody winters with “Dior Gray” walls and a fireplace with blackened steel accents. This blend of antique and custom pieces reflects the collaborative vision of a European-inspired sanctuary, thoughtfully designed for family, friends, and creative living.

A SPECIAL THANK YOU

A heartfelt thank you to all the talented designers who submitted their projects for the 2024 NW Design Awards. Your creativity and dedication inspire us all.

Congratulations once again to this year’s winners—your work sets a benchmark for excellence in our design community! Keep an eye on your inbox for future emails announcing when submissions open for the 2025 NW Design Awards—we can’t wait to see your incredible work! Let’s continue celebrating and elevating the incredible talent in the Pacific Northwest.

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AI IN DESIGN: A SDC Exclusive Interview

AI IN DESIGN: An Exclusive Conversation with Interior Designers Carolyn Fuller & Michelle Cozza

HSID Graduate Carolyn Fuller is an experienced interior designer with a global perspective, shaped by five years in Germany and a passion for timeless design. She combines creativity, analytical precision, and expertise in procurement to deliver thoughtful luxury residential spaces, prioritizing clear communication and collaboration.

How do you see AI shaping the future of interior design, both creatively and practically?

I think AI is going to revolutionize interior design. On the creative side, AI can help designers to start coming up with mood boards and general concepts or be used to help a client visual a specific design quicker than using computer aided design tools. It’s like having a super-powered design assistant, always coming up with fresh perspectives. Practically, AI can streamline so many aspects of our work. From automating tasks like client relations to helping us source sustainable materials, it’s going to make our jobs more efficient and sustainable in the long run.

Are there aspects of interior design where you think AI will never be able to replace human expertise? If so, what are they?

While AI is incredibly powerful, there are certain aspects of interior design that will always require human intuition and empathy. Understanding a client’s lifestyle, preferences, and emotional needs is crucial, and I don’t think AI can fully replicate that level of human connection.

What ethical considerations do you think designers should keep in mind when integrating AI into their work?

It’s important to use AI responsibly and ethically. We need to be mindful of data privacy, intellectual property rights, and the potential biases that can be embedded in AI algorithms.

Looking ahead, how do you envision AI contributing to sustainability and eco-conscious choices in design?

AI has the potential to revolutionize sustainable design. It can help us identify eco-friendly materials, optimize energy efficiency, and reduce waste. By using AI to analyze data and predict trends, we can create more sustainable and resilient spaces.

What advice would you give to designers who are curious but apprehensive about adopting AI into their process?

My advice is to start small and experiment with different AI tools. ChatGPT, Gemini and Midjourney are great places to start. Then play around with different prompts until you find ones that work for you. The most important thing is to embrace AI as a tool to enhance your creativity and efficiency and still have fun putting your unique touch into every project you work on.

Michelle Cozza, founder of Perigon Design, brings nearly 30 years of expertise in custom architecture and interior design. An architect and ASID member, she creates timeless, innovative spaces tailored to her clients. From PNW homes to a restored castle in Italy, Michelle’s work reflects a passion for collaboration and craftsmanship.

How do you see AI shaping the future of interior design, both creatively and practically?

I hope it doesn’t shape the future, but rather supports creative and practical innovation. I think AI should be a springboard, the spark of an idea, rather than a shortcut to the finished product that removes the individual from the process.

Are there aspects of interior design where you think AI will never be able to replace human expertise? If so, what are they?

Yes, I think that human expertise is always going to be necessary. Not only do you need someone knowledgable to critically look at and evaluate the results, but the relationship with the client and the ability to understand what they want and what will fit their needs, cannot be artificially generated. The human touch will always be needed to give context and meaning to a space or building.

What ethical considerations do you think designers should keep in mind when integrating AI into their work?

There are design-generative websites where one of the parameters is literally “in the design style of (insert designer name here)”, which is by nature design plagiarism. These ethical pitfalls can be avoided by not using the available AI tools in that way, and being creative in specifying the parameters up front.

Looking ahead, how do you envision AI contributing to sustainability and eco-conscious choices in design?

This is where I am most excited about how AI can be useful! None of us can know all that is out there, or keep up with the latest innovations and knowledge, and we don’t know what we don’t know. AI can synthesize and summarize that vast available information, giving the opportunity to delve deeper into whatever sparks one’s curiosity or may apply to particular design goals.

What advice would you give to designers who are curious but apprehensive about adopting AI into their process?

I would say that just as a hand sketch can be interpreted differently by the designer or the client than was intended when drawn, leading to new ideas, play around with AI generated content to see what it sparks, but then really look critically at the “results” and use it as a starting, rather than end point.

Inside Design Magazine Issue 15 Cover

2024 ISSUE 15

INSIDE DESIGN MAGAZINE ISSUE 15

Published January 10th, 2025

HSID 2025 Portfolio Showcase

HSID 2026 Portfolio Showcase

HSID 2025 Portfolio Showcase

You’re Invited to an Evening of Inspiration!

January 15th, 2026 | 3:30 -6:00 PM
Seattle Design Center, STE 201
5701 6th Ave S, Seattle, WA 98108

Join us for the 2026 HSID Portfolio Showcase and be inspired as our talented Master’s Certificate students present their outstanding portfolios!

This is your chance to meet emerging talent, exchange insights with fellow industry professionals, and experience fresh perspectives from designers ready to make their mark.

Enjoy an unforgettable evening filled with champagne, appetizers, and meaningful conversation as you explore portfolios that reflect innovation, dedication, and a passion for designing exceptional spaces. Come be inspired, connect with our vibrant design community, and get a first look at tomorrow’s leading designers.

We can’t wait to share this milestone with you!

Exclusive Look: 2025 SDC Sample Sale

Welcome to your exclusive insider’s guide to the 2025 SDC Sample Sale! As a valued subscriber, you gain early access to all the exciting details about this year’s event. Here, you’ll find exclusive sale highlights from participating showrooms, showcasing unbeatable deals on luxury furniture, textiles, and more. With this year’s theme, The Intersection of Fashion & Design, discover how SDC is bringing together the best in high-end interiors and sustainable style. Get ready to shop, save, and be inspired—this is your VIP ticket to a design lover’s paradise!

EVENT REGISTRATION

SAMPLE SALE DETAILS BY SHOWROOM

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Discover unbeatable savings at DFG during the 2025 SDC Sample Sale! Enjoy 75%-90% off select floor items, including large furnishings and goods. More information on featured brands coming soon!

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During the SDC Sample Sale, J. Garner Home is offering storewide discounts ranging from 10% to 80% off on all floor products. Explore an exquisite selection of upholstery, case goods, lighting, rugs, accessories, and artwork—all available at unbeatable prices.

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Leflar Ltd. is offering discounts of up to 80% off during the 2025 SDC Sample Sale. Explore an array of overstocked items, floor samples, and discontinued models from leading brands, including American Leather, Arteriors, Bernhardt Furniture, Del Teet Classics, Ethnicraft, Gabby Home, Interlude Home, and more.

Enjoy 75%–90%+ OFF limited furniture pieces from renowned brands like Knowlton Brothers and Chista Kyla. Explore hundreds of fabric samples from top names, including ROMO, Jim Thompson, and Zimmer-Rohde.

Don’t miss Holland & Sherry’s exclusive Sample Sale, where over 200 years of craftsmanship meet exceptional value. This limited-time event features remarkable markdowns on a curated selection of upholstery and lighting, open to both the trade and the public. Explore the timeless elegance of Holland & Sherry’s luxury offerings, including textiles, rugs, wallcoverings, and custom furnishings.

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Start the new year saving. Shop for yourself or clients. Save on select in-stock rugs including pieces from luxury rug designer, Jan Kath. More ways to save include markdowns on discontinued and one-of-a-kind pieces. We will also offer an additional discount of 10% off of designer net pricing for new quotes requested the week of Feb 3-7 provided that orders are placed by February 14th.

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NWSID Hollywood Glam Holiday Party

December 10th, 2024
6 – 10 PM
THE SWEDISH CLUB
1920 Dexter Ave N, Seattle WA 98109

Join us for the NWSID Hollywood Glam Holiday Party at The Swedish Club, December 10th, 6-10PM! Enjoy dinner, cocktails and swanky mod music by LUSHY, parlor games and more while taking in the views of beautiful downtown Seattle and Lake Union. Hollywood glam attire encouraged. Check-in and music start at 6:00pm. Saunter into the mid-century lounge for a delectable pre-dinner specialty cocktail and start the evening with a few fun parlor games as you sip and reconnect with colleagues and industry members. Or snap up your Glam Shots at the photo booth! We will be sharing the love with little ones this year with a Toys for Tots drive. Please bring new, unwrapped toys if interested in participating.

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Dixon LLC Holiday Party

Dixon PNW Holiday Party
December 11th, 2024
3- 5 PM
SEATTLE DESIGN CENTER, STE 232
5701 6th Ave S, Seattle, WA 98108

As a token of our appreciation for your partnership, we warmly invite you to our holiday party, celebrating with designers, vendors, and all those who make our journey special.

Meet our vendors from Artistic Frame, JAB, Robert James, Fabricut, and Thibaut.

Baker McGuire & Sherwin-Williams ColorMix Event

With the 2025 Colormix Forecast, we invite you to immerse yourself in Capsules: an exploration of the magic contained within the colors, materials, and finishes that will inspire innovation, create connections, and illuminate the future of residential and commercial design.

Drinks and appetizers will be served.

The showroom showcases artwork by Wendy Shapiro, with her latest collection highlighting the vibrant use of Sherwin-Williams acrylic paints.

Event Details:

  • Date: November 20th, 2024
  • Time: 3:00PM – 5:00PM
  • Location: STE 127, Seattle Design Center
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Swivel Interiors

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Founded by Kathleen Glossa on the principle of designing with intention, Seattle-based Swivel Interiors specializes in creating spaces that capture and communicate its clients’ authentic, individual styles and sensibilities. As a boutique residential design firm, Swivel offers a synergistic range of services including interior design, custom furniture design, and art curation. With more than a decade of experience working on interiors that run the gamut of styles from traditional to modern, the team at Swivel upholds a strong commitment to detail in order to meet each client’s goals while also thoughtfully and holistically integrating architecture and interior space.

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It was a love for people, and a passion for embodying her clients’ energies and personalities through their spaces, that first drew Kathleen to the field of design. Her combination of creative expertise, design training, and intuitive skills allow her to bring together fresh spaces that galvanize each project she works on and help capture—and bring to life—the meaning of home for each client. Through a highly collaborative and rewarding design-and-planning process Kathleen takes the time to work closely not only with her clients, but in collaboration with the greater design and construction team, from architects to contractors to artisans and beyond.

Phone: 206.412.3542 | Email | Website

Urban Getaways Design

Urban Getaways Design

Urban Getaways Design and Style Started in 2018. It was birthed by the notion that interior home style should be beautiful and functional.  Spaces evoke feelings. Creating the right feeling doesn’t always come naturally, sometimes it needs to be curated. Our goal is to help residential homeowners achieve their dream space. We’ll collaborate through a simple design process to create a comprehensive plan that will transform your home into a dynamic space.

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Emily Chou Lee | Principal + Design Director

Hey there, I’m Emily—an Interior Designer and Stylist Extraordinaire on a mission to revolutionize your living spaces. Specializing in the art of turning rooms into stunning, yet highly practical havens.

Ever the advocate for dynamic living, I thrive on utilizing everyday materials in extraordinary ways. Ready to take your space to the next level? Let’s connect! I’m eager to collaborate, tackle your ‘must-haves,’ and turn those ‘would be nice’ dreams into a reality. Let’s make your space not just beautiful, but functionally spectacular!

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Sena Lee | Account Manager

Hi, I’m Sena- I am your project manager, schedule keeper and your timeline cheerleader. You’ll hear from me from time to time. Please reach out to me if you have any questions.

My experience is in organizing and vacation rental property management. I studied communications at University of Washington.

The stress of house restyling and creating a warm and inviting home is a real thing. I am going help and ease that load for you!

Phone: 206.790.0268 | Email | Website

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Holland Stephens Interiors

Holland Stephens Interiors is a full-service, boutique interior design firm dedicated to creating interiors that are an authentic reflection of those who live there. Our core philosophy is that it is a true honor to assist clients in transforming their living spaces into places that are not only beautiful but also supportive and inspiring.

We begin our process by asking a lot of questions to truly understand your desired outcome. We see ourselves as interior design editors, carefully listening to your story and enhancing all the best parts. With our years of design expertise, we will curate your home into a timeless and deeply loved space.

We recognize that it’s not just about the big details. It’s the small things in life, like the vase you found on a distant journey or the piece of art you inherited from your grandmother, that create a connection to a place. We honor these elements because we know they are what truly make a home.

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Holland believes that a home should be a sanctuary—a place where the charm of the past meets the functionality and aesthetics of the present. Her design philosophy is rooted in creating spaces that are both beautiful and deeply personal.

Each project is a journey of discovery, where she listens closely to her clients’ stories and aspirations. She believes that successful interior design is about how a space makes you feel. Her goal is to create homes that genuinely feel like home—a place of comfort, beauty, and timeless elegance.

Holland and her team are here to guide you through every step of the journey, making the process as enjoyable and as stress-free as possible.

Phone: 206.853.2218 | Email | Website

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GREVSTÅD

Christian Grevstad is an interior designer for our times – a traveler, who finds challenges in studying art and architecture, learning to fly, defying his Norwegian bloodline to speak French – not just in design, but from the heart, the way he hears it from another life, another time. Grevstad began his journey into design on the rugged confines of a commercial fishing boat in Alaska at the age of 11. Decades later, this award-winning Washington State native is still expressing the thrill from that initial brush with the power of nature, weaving it into the fabric of his design.

 

GREVSTAD – Interior Design Firm, which specializes in residential, yacht, retail and hospitality Interior Design, has been the recipient of many fine accolades and awards for its design projects and the subject of numerous national & international magazine articles. The firm has a gifted and supportive staff at all levels. Their support is paramount to Christian’s personal involvement as they have the professional expertise, talent and experience to execute all phases of the design process.

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“We are a turnkey design firm that is very technically driven,” says Grevstad. Grevstad designs everything from interior architecture to furniture, lighting, carpets, fabrics, millwork and accessories. He will even set the table for the clients before they move in. Projects encompass the selection of all components of the architectural envelope and the assessment of all site conditions which are essential to the Grevstad design practice. Christian has garnered collaboration with a myriad of support services from like-minded professional colleagues, fabricators, and esteemed artisans.

Phone: 206.938.4360 | Email | Website

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